Approach
Motion-first product narratives for conversion-focused brands
Every build combines smooth interaction design, clear architecture, and measurable performance targets. The result is premium visuals that still load fast and stay maintainable.


About My Process
I combine product strategy, interface motion, and ecommerce engineering to build storefronts that are expressive, stable, and conversion-focused.
About
Portfolio of Rahul Kumar Gupta, a frontend and ecommerce engineer specializing in Shopify, BigCommerce, Next.js, and modern performance-first storefronts.

Approach
Every build combines smooth interaction design, clear architecture, and measurable performance targets. The result is premium visuals that still load fast and stay maintainable.
Professional Badges
60+
Projects Delivered
95+
Avg. Lighthouse Score
10+
Countries Served
4+
Years Experience
Theme architecture, custom sections, app integrations, checkout extensibility, and conversion optimization.
Stencil customization, headless storefront work, API integrations, and B2B/B2C workflow implementation.
SEO-first web apps with accessible UI systems, scalable code structure, and maintainable deployment pipelines.
Technical audits, Core Web Vitals optimization, metadata strategy, and structured data implementation.
Sanity and WordPress driven content systems with editorial workflows, schema design, and API integrations.
Reusable design systems using React, Tailwind, and Sass with scalable tokenized component libraries.
Platform-focused solutions for custom storefronts, optimized customer journeys, and scalable merchant operations.
Architecture and implementation support for fast, flexible, and enterprise-grade commerce experiences.
Certified Workflow
Scalable Architecture
SEO-First Delivery
Reusable Component System